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Get Your Competitive Edge

VSP Premier Edge is doubling down on connecting private practices with VSP members. Learn how!
Schedule a Consultation Check Your Status

Get Your Competitive Edge

VSP Premier Edge is doubling down on connecting private practices with VSP members. Learn how!
Schedule a Consultation Check Your Status

Premier Edge Changes: One Tier. Big Value.

Beginning January 1, 2026, VSP Premier Edge™ will be simpler than ever to participate in. Say goodbye to the 3-level tier structure and hello to one simple level and frame target. Read more about these and other program changes.
View Changes

Why Premier Edge? Stand Out, Attract Patients, and Keep Your Edge!

VSP Premier Edge™ connects valuable VSP® members to your practice, saving you time and helping you keep your competitive edge. 

We continuously look for ways to give you opportunities to increase your profitability, attract more patients, and get the practice support you need to thrive.

Plus, when you reach the Platinum or Gold level of Premier Edge, your practice is highlighted with a Premier Edge banner on your VSP Find a Doctor Directory listing. Locations with banners average 3.7X more clicks* than those without.

Need a reminder on Premier Edge levels and how to get started? Click here.
midtown eye center


Key Benefits to Help You Thrive

Designed with you in mind, Premier Edge invests in your practice with cost-saving benefits and business-building tools, resources, and training to support you and your staff.
PEMS

Premier Edge Marketing Support

Ready-to-use and customized marketing campaigns, social media content, and tips to help market your practice more effectively.
Start Here
PETE

Premier Edge Training and Education

Complimentary education resources for your entire practice. Choose from more than
70 courses! 
Learn More
PECS

Premier Edge Career Support

Career support for every stage of your career journey, including consultation, hiring and
job search resources.
Explore Now
partners

Premier Edge Partners

Cost-saving offers and special promotions from VSP and our many industry-leading partners.  
View Offers

Patient Opportunities to Give Your Practice a Competitive Edge

We’re committed to giving your VSP patients extra reasons to visit Premier Edge locations. After all, we want those patients coming to you for all their eye care and eyewear needs. Here’s a look at some of the valuable ways we encourage VSP members to visit Premier Edge locations—all available at no cost to your practice!

Stand out from the crowd

vsp

The Premier Edge banner highlights your listing on the Find a Doctor Directory on vsp.com, allowing more patients to find your practice.

More Visibility, More Clicks
Practice listings with the Premier Edge banner
average 3.7X more user clicks on vsp.com.*
 

Enhance My Listing

Attract and retain valued patients

eye exam

Marketing to VSP members on your behalf helps
bring more VSP patients to your practice to maximize their vision benefits,
increasing your potential exam revenue.

More Patients, More Exams
Practices participating in Premier Edge average
approximately 2X the patient exams per location.*

See Member Offers

Market your practice your way

ladies

Personalized marketing support from a team of experts offers you simple, effective, ready-to-use solutions that help attract more patients to your practice and save you time.

More Support, More Patients
Practices participating in Premier Edge average
40% more new patients.*

Get Marketing Resources
Need a reminder on how to become a Premier Edge participant? Click here.

We are committed to giving VSP members extra reasons to visit Premier Edge locations while investing in your practice with cost-saving benefits plus tools and resources to support you and your staff. Below are just a few of the valuable benefits available to you as a practice participating in Premier Edge. Log in to your Provider Hub account to see the full list of benefits. 

  • Increased revenue opportunities with money-saving offers for your practice and your patients. 
  • Greater patient retention and more sales with special Premier Edge member offers. 
  • On-demand education and training for you and your staff. 
  • Extra protection and greater satisfaction for you and your patients with the Premier Edge Promise.
  • Enhanced member benefits at Premier Edge locations with the VSP PremierMax plan option. 

Get Your Edge with a Complimentary Consultation

 

Our Global Business Development Managers can help you identify ways to streamline or grow your practice, increase patient satisfaction, and maximize profitability without sacrificing patient care. Schedule your complimentary consultation today.

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What questions would you like answered in your consultation? (Check all that apply): 

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*For Premier Edge Platinum and Gold-level locations. Based on new patient exam claims, LTM through December 2024. Private Practice + HSO practices only (Retail is excluded).
Check Premier Edge Status