VSP® is doubling down on investments in private practice optometry!
For more than a decade, Premier Edge has provided opportunities that can bring more patients to doctors' doors. And in 2026, it will be even simpler to participate!
One Simple Tier. Based on feedback, we’re saying goodbye to the Silver, Gold, and Platinum tiers and focusing on one simple platform—Premier Edge. One Purchase Target.* Premier Edge criteria will consist of a single purchase target for Marchon and Altair frames, plus existing consumer convenience requirements—retinal imaging, free fittings and adjustments, and Exclusive Member Extras. Premier Edge Banner. Participating practices will continue to benefit from the Premier Edge banner on their VSP Find a Doctor Directory listing. Practices with this banner average approximately 3.7 times more user clicks than non-participating practices.** Premier Edge Promise. Gives VSP members extra protection to replace their glasses if they break, if their prescription has changed, or if they don’t love the glasses they chose—all at no cost to the practice. Other Valuable Benefits. Premier Edge practices will continue to enjoy marketing support to promote their business and connect with patients, valuable member offers with special Premier Edge promotions, and exclusive discounts from leading industry partners.
What This Means for Participating Practices:
Platinum The new purchase target* is lower than your existing Platinum target, making it easier to participate in Premier Edge. You’ll continue to receive additional frame payments on Marchon and Altair frames until December 31, 2025. On January 1, 2026, a new Marchon and Altair Frame Rebate program will be offered to PECAA Max members.
Gold You’re golden! The new purchase target for Premier Edge matches what you already have. You’ll continue to get the highly visible Premier Edge banner on your Find a Doctor Directory listing, as well as all the other benefits of Premier Edge. Plus, in 2026, there will be even more opportunities to unlock additional value with PECAA Max. Schedule a complimentary consult using the form below to learn more.
Silver While Silver practices will have to aim a bit higher to participate in Premier Edge, the benefits available are much more valuable than what you currently receive at the Silver level. Plus, the Premier Edge banner would look great on your Find a Doctor Directory listing—and get you noticed! Learn More About Premier Edge
Professional Eye Care Associates of America (PECAA) delivers a variety of valuable benefits to VSP private practice providers who are members of PECAA Max. Take a look:
Coming in 2026: New Frame Rebates to Maximize Your Profitability
New Marchon and Altair Frame Rebate. Buy more, earn more with the new, enhanced Marchon/Altair frame rebate through PECAA’s IncentivEYES® rebate program. PECAA Max members will now be able to earn rebates on all Marchon and Altair purchases. Contact your VSP Representative using the form below or log in to your VSP Provider Hub account to view more details. Max Out with Marchon and Altair Rebate. Beginning January 2026, qualifying new and existing PECAA Max members will receive a rebate for their monthly PECAA Max dues from January through June 2026. Contact your VSP Representative for qualification requirements. More Unique VSP Vision Programs for PECAA Max Members
Vision Exam Rebate. PECAA Max members can receive up to $15 per VSP commercial patient exam through December 31, 2025. Learn how. Top Tier Unity Rewards. PECAA Max members can earn up to 10 points more in Unity Rewards than non-PECAA members. In addition to a vast peer network of private practices to support your success, PECAA Max offers vendor discounts and rebates to boost your profitability, and expert business advisors, a broad suite of HR support services, staff training, and more to help your business thrive. Get Started With PECAA
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*For a single-location practice. The target for each additional location will be half the single-practice target. **Monthly average June 2024 – December 2024 based on practice data all devices’ searches (Retail is excluded).