Marketing Resources

Increase Revenue and Retain Patients with VSP Individual Vision Plans

A valuable way to gain patient satisfaction and loyalty

Posted: April 19, 2021

Categories: Promotions Patient Value

Did you know that 98% of managed care patients will buy materials from your practice after their annual eye exam?* This is only one of many benefits of having managed care patients and being part of the VSP^® Individual Vision Plans Doctor Program. You can increase patient satisfaction and loyalty by retaining uninsured patients and helping them find affordable vision coverage through VSP Individual Vision Plans.

Another benefit of the program is extra revenue for your practice. As a Platinum or Gold level practice in the VSP Global^® Premier Program, you can earn an $8 advertising payment every time a patient clicks on your VSP Individual Vision Plans website ad and lands on the application page of myvspplan.com.** All other network practices earn $5 advertising payments.

Now is the perfect time to remind patients about getting an annual eye exam or new eyewear for spring and summer. Below are spring themed social tiles for you to share VSP Individual Vision Plans on your practice’s Facebook page. Post the social tiles below with the suggested caption and add your unique link to the end of the post so you can earn more advertising payments.

Interested in joining the VSP Individual Vision Plans Doctor Program? Learn more here.

^{*Based on VSP Individual Vision Plans claims data.}

^{**Purchase of a VSP Individual Vision Plan isn’t required to receive the advertising payment. You must be a member of the VSP Individual Vision Plans Doctor Program and have an active IP website banner in place to earn advertising credits.}

DOWNLOAD AND SHARE

Download these graphics to engage through social media. Or, better yet, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!     

Recommended copy: Spring has sprung! Get new, affordable eyewear for spring and summer with a VSP Individual Vision Plan. Learn more here: [INSERT UNIQUE LINK]