Marketing Resources

Ace Your Back-to-School Marketing

Most important tool for back to school: great vision!

Posted: July 01, 2024

Categories: Marketing Campaigns Back to School

Back-to-school season is one of the best times to promote the importance of eye exams, help patients find the right frames and lenses, and discover new ways to attract more patients to your practice. We’ve got all the resources to help you ace your back-to-school marketing.

Download the infographic below to share with patients via social media or by email or hang it in your practice!

five reasons for eye exams

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Subject Line: Get Back-to-School Ready with Cool Savings 😎

As the summer slowly fades away, back-to-school planning is in high gear. One of the most important tools your child needs to start the year off right is great vision. A comprehensive eye exam helps your doctor see signs of common health conditions which is critical in getting treatment early.

Good vision and good grades go hand in hand. Get a head start on the school year and schedule an eye exam for you and your family today. Plus, at a VSP Premier Edge practice you save more. VSP members can get an extra $20 to spend on Featured Frame Brands on top of your plan's frame allowance and an extra $40 to spends on select brands.* Shop from a wide selection of Featured Frame Brands at our practice to unlock savings on top of your plan’s frame allowance.

Booking your eye exam is as easy as 1-2-3! Call us today to schedule an appointment for the whole family.

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*Only available to VSP members with applicable plan benefits. Frame brands and promotions are subject to change.

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Knowledge is power. Here are some posts to educate your patients.

Vision correction needs are common issues children face. But it’s not always easy to tell when a child is struggling with their vision. Here are three common vision problems in kids and what you should watch for.

Do you know the difference between an eye exam and a vision screening? Learn here.

Vision problems can start at any age, and for kids, these vision issues can also impact their performance in school. Learn why a comprehensive eye exam is the best way to find out if there are any changes to your child's vision and eye health.

Get Social.
Social media is a fantastic way to stay connected to patients. Help get your message across by using the post below. Better yet, customize the post to fit your practice’s new styles and specials. Remember to add your practice phone number and city or neighborhood hashtags so patients can find you and schedule their annual eye exam!

Recommended post: Vision problems can start at any age, and for kids, these vision issues can also impact their performance in school. To help catch vision problems early, getting a comprehensive eye exam is the best way to find out if there are any changes to their vision and eye health. Schedule an appointment today! #pediatriceyeexams #glassesforkids #practicename #cityname

Graphics
Promote your kids frames with a variety of fun brand imagery you can use on social or in your practice. Access all the available images here.