How to Market Your Practice as a VSP Premier Edge Location.

Use these Premier Edge Marketing Support resources to help your practice stand out, connect with patients, and grow.

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Promote the Premier Edge Experience

Let VSP patients—and prospective patients—know that your practice participates in VSP Premier Edge™. Highlight the added value they can receive at your location with these ready-to-use messages, assets, and tools from Premier Edge Marketing Support.

VSP benefits can go further at a Premier Edge location with:

  • Premier Edge offers and savings on eligible products and services ·
  • The Premier Edge Promise, a worry-free eyewear guarantee
  • A broad selection of featured frame brands
  • Eye Health technology, which may include retinal imaging and other tools that support comprehensive care
  • Performance lens options designed to support sharp, comfortable vision · 
  • Support for preventive eye care and ongoing patient engagement

Suggested patient-facing message

Make the most of your VSP benefits at our VSP Premier Edge™ practice. You can access valuable offers, a wide selection of Featured Frame Brands, the latest eye care technology, performance lens options, and the Premier Edge Promise—all from a practice committed to helping you see and feel your best.

Premier Edge Promise

Feel confident about your new eyewear. The Premier Edge Promise provides eligible VSP members with added protection for unexpected situations such as damaged eyewear, a prescription change, or a change of mind about your selected style.

Preventative Eye Care 

Your regular eye exams do more than check your vision—they can also support your overall health. Our eye health technology and helpful reminders make it easier to stay on top of preventive care, support early detection, and keep your eyes healthy for the long term.

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