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Tips to Maximize Your Benefits, Savings, and Rewards

We designed Premier Edge to offer private practices choice and flexibility. Your Premier Edge level—Silver, Gold, or Platinum—depends on your total spend on eligible frames and whether you offer consumer conveniences, such as retinal imaging, free fittings and adjustments, and exclusive member offers. As you “level up,” the more benefits you receive.

Go for Gold or Platinum and get noticed! When your practice has Platinum or Gold status, your practice profile displays the highly visible Premier Edge banner on the vsp.com Find a Doctor Directory. Practices with this banner receive more than twice as many clicks.1 Find out how you can move up to the next level or maximize your opportunities (or both!) with the tips below: 
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  • Tips to Achieve the Next Premier Edge Level

    Increase Marchon®/Altair® eyewear purchases

    • See what premium licensed frame brands Marchon and Altair have to offer.
    • Add more Marchon and/or Altair frames to your frame board—more than 30 popular brands to choose from.
    • Encourage your staff to always offer at least one Marchon or Altair frame to your patients with VSP® Vision Care benefits.
    • Order and display free in-office materials to share Extra $40, Extra $20, and other Exclusive Member Extras rebates with your patients with VSP benefits.

    Upgrade your patient care with Retinal Imaging

    Retinal imaging showcases your practice as offering leading-edge technology and significantly enhances the patient experience—which is why it’s one of the consumer conveniences to reach the Gold and Platinum levels.

    • Inform your patients about the benefits of retinal imaging and how it can be valuable for their overall eye health.
    • Need to purchase equipment? Take advantage of exclusive offers from industry partners such as ZEISS and Optos.
    • Already have retinal imaging? Let us know via the practice’s profile on the vsp.com Find a Doctor Directory so we can share this specialty service with your current and prospective VSP patients. Update your listing here.

    Attract and retain patients with free fittings and adjustments

    • Build trust and improve patient retention by offering this complimentary service, one of the consumer conveniences needed to reach the Gold and Platinum levels.
    • Create staff awareness about this valuable service and advertise free fittings and adjustments through in-office materials, your website, appointment reminders, and other patient engagement channels.

  • Tips to Maximize Your Competitive Edge

    Stand out with badges

    • By completing specialized education through Premier Edge Training and Education, you can attain and display badges for your practice on the VSP Find a Doctor Directory — one more way to stand out from the crowd. Learn more now at Premier Edge Training and Education.

    Promote your practice with Premier Edge Marketing Support

    An exclusive benefit for VSP Premier Edge practices, Premier Edge Marketing Support includes:

    • Ready-to-use patient marketing campaigns, social media content, and tips to market your practice more effectively. 
    • Expert advice and best practices shared through webinars, a quarterly newsletter and marketing playbook, monthly videos, and a blog to help you reach and retain your patients.

    Offer your VSP patients more value with VSP Exclusive Member Extra and Premier Edge offers

    • Visit the Exclusive Member Extras page on vsp.com where you’ll find VSP member offers on frames, lenses, and more, including exclusive offers at Premier Edge locations.
    • Advertise these offers to your patients on your website, social media channels, and within your practice.
    • Include these offers in conversations with patients to help them make the most of their VSP Vision Care benefits. Ensure these offers are visible on your Find a Doctor Directory listing at vsp.com.

  • Leverage Premier Edge Partner Offers for Exclusive Benefits and Added Value

    In addition to special offers on leading VSP products and services, practices participating in Premier Edge can take advantage of discounts and special promotions offered through our many industry partners.

    Explore more Premier Edge partner offers

Schedule a Consult

Schedule a complimentary practice consultation with a Global Business Development Manager (GBDM) to help you maximize your competitive edge and stay on track for the next Premier Edge check-in.
Schedule Now

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